Three phases, in the order they have to happen. Messaging and the pages people land on, then the tracking that tells a qualified lead from a form fill, then Google and LinkedIn campaigns built against both. A 90-day start with the first month of management included, and a weekly working session with us throughout.
Your FY27 plan sets the three pillars, the customer profile and the channels you want to build. This proposal covers one part of that: getting paid acquisition live and measurable, so you can see whether Google and LinkedIn bring the right organisations to the door.
The site runs on HubSpot and the tracking is already installed. Tag Manager, GA4, Google Ads, the LinkedIn Insight Tag, the Meta pixel and Bing UET all fire on the live site today, which we checked rather than assumed. What we cannot see from outside is what those tags are actually recording: whether conversion events are configured, how they feed into HubSpot, and whether there is an agreed definition of a qualified lead sitting behind them. That is the first thing Phase 2 looks at, and it decides how much of the tracking work is a build and how much is a tidy-up. The fee is the same either way.
The phases below run in the order the work depends on. Messaging and pages first, because ads need somewhere to point. Tracking second, because the platforms learn from conversion data and the sooner that starts the better later campaigns perform. Campaigns third, once there is something to send traffic to and a way to measure it.
The core opportunity: you already have the audience data most advertisers spend years building. Over 40,000 contacts, 8,000 of them live as marketing contacts in HubSpot, plus seven Microsoft specialisations, named enterprise customers and a webinar library. The 8,000 are enough to build matched audiences and retargeting pools on day one, and the rest is worth a look at what should be brought back into play.
Weeks 1 to 2. Ads need something specific to point at, and pages built to convert. This phase writes the messaging and rebuilds the site those pages sit in.
The copy the ads and the pages run on. Your FY27 plan already names the lead plays for each pillar and the next step you want buyers to take, so this turns that into ad and page copy.
The campaign landing pages are built as part of the rebuild, so the site and the pages the ads point at come from the same design. Your site currently runs on HubSpot and the structure is mid-migration to the new pillars: the nav and solutions hub use the new three, most pages underneath still sit at the old practice addresses, and the three customer stories point at a retired address and return a 404.
We pulled the sitemap to size it properly. There are 248 URLs, but that number is misleading.
| What is on the site | Pages | Migration effort |
|---|---|---|
| Solutions pages | 21 | Design and rebuild |
| Own blog posts | 22 | Template, bulk migrate |
| Everything elseHome, three pillars, about, contact, partners, careers, legal, campaign pages | 24 | Design and rebuild |
| Webinars | 12 | Template, bulk migrate |
| Services pages | 8 | Design and rebuild |
| Customer stories | 4 | Template, rebuild content |
| Archived blogSyndicated Microsoft content from 2021 and 2022 | 157 | Bulk migrate or retire |
Pulled from your sitemap, 31 July 2026. Around 91 pages are genuinely yours; the other 157 are syndicated posts that either migrate on a template or get retired with redirects. So this is a ten-template job rather than a 248-page one.
One page per pillar, each pointed at the lead play your own plan names for it and at the search demand that actually exists behind it.
| Page | Your lead play | AU search demand |
|---|---|---|
| Contact centre and Teams VoiceCX & Communications | Contact centre uplift, Teams Voice change, call quality fix | ~5,300 / mo |
| Meeting rooms and workplace AVWorkplace Technology | Meeting rooms that just work, standard room rollout, workplace refresh | ~1,900 / mo |
| Microsoft 365 and CopilotAI & Platforms | Copilot readiness and rollout, governance uplift, identity and device baseline | ~1,500 / mo |
Lead plays quoted from your FY27 plan. Search demand is the commercial share of each cluster in Australia, pulled 31 July 2026, and it is why CX & Communications gets the first page. A fourth page splitting contact centre from Teams Voice is worth adding once we see which of the two produces, at $1,200.
A redesign, not a re-skin. New design direction across around ten templates, rebuilt as code, with the three campaign landing pages included.
Worth seeing before you decide. We would rather show you a direction than quote blind. If a rebuild is of interest we will put concepts together for the homepage and one pillar page, then price the build against the agreed template count.
Weeks 2 to 3, running alongside the build. Every tag is already on the site; this connects them to actions worth measuring, to HubSpot, and to the audiences the campaigns will use. It starts early on purpose, because the platforms learn from conversion data and the sooner that starts accruing the better later campaigns perform.
What counts as a conversion, agreed first, then wired through every platform and into your CRM.
Your database connected to the ad platforms. You hold account-level categorisation rather than customer and prospect flags on contacts, so we build the audiences from that and from engagement history in HubSpot.
Built in week 3 and live in week 4, then run monthly. Both channels target the same profile from different directions: Google catches the people already searching, LinkedIn reaches the ones who are not.
We sized Australian demand before writing the budget. Five clusters carry genuine commercial intent; the rest of the category is navigational or contaminated with job seekers and consumer traffic.
| Cluster | AU searches / month | Cost per click |
|---|---|---|
| Contact centre and CCaaScontact centre solution, cloud contact center, ccaas, omnichannel contact center | ~2,700 | $8 to $31 |
| Teams Voice and callingteams phone, microsoft teams calling, direct routing, operator connect | ~1,790 | $3 to $11 |
| Corporate AV and meeting roomsav integration, boardroom audio visual, meeting room technology, room booking | ~1,900 | $2 to $5.50 |
| Microsoft partner and M365microsoft 365 consultant, microsoft solutions partner, copilot consulting | ~1,500 | $3 to $20 |
| SIP trunking and voice carriagesip trunk australia, sip trunk providers australia | ~820 | $5 to $12 |
Australian volumes, pulled 31 July 2026. Click costs in AUD, converted from platform estimates.
Worth knowing before you set expectations: the whole category is finite. Copilot is the clearest example. It draws around 49,000 Australian searches a month, but the results page is microsoft.com and those people want the product, not a partner. Filter to people actually shopping for help and the commercial Copilot cluster is roughly 230 a month. That is why Google is the smaller half of the media split.
Targeted by company size and job title rather than by lookalike, so every impression is against a named profile you would actually sell to.
| Who we target | Titles and functions | Est. AU audience |
|---|---|---|
| Technology leadership | CIO, IT Director, Head of Technology, IT Manager, Infrastructure Manager | ~10,000 |
| Service and operations | Customer Service Director, Contact Centre Manager, Head of Operations, CX Lead | ~7,000 |
| Workplace and property | Workplace Manager, Head of Property, Facilities Manager, Head of Employee Experience | ~5,000 |
Company size 250-plus, Australia, manager level and above. Audience figures are our estimates built from ABS business counts; we pull the exact numbers from Campaign Manager in week one and set budgets against those.
A cheaper way to stay in front of people already in your database, and to fill webinars.
What to budget for media. We would start at $4,500 a month across the two channels: $2,500 to Google and $2,000 to LinkedIn, with another $1,000 if you add Meta. Paid by you straight to the platforms, and Red Valkyrie never charges a percentage of spend.
Starting LinkedIn low is deliberate. Targeting this tightly, by company size and job title against a few thousand matched contacts, means a small budget still reaches the same people often enough to register. We would rather find out which campaigns produce at $2,000 and put money behind those than spread more across all of them in month one. Google is capped by the category itself: above roughly $5,000 a month there is little left worth buying. Both numbers get confirmed against the Campaign Manager forecast in week one, and reviewed every month.
One live view across every channel, so you are never reconciling platforms that disagree with each other. Included free for as long as you work with us, and live from the day campaigns launch.
It pulls Google, LinkedIn and your HubSpot data into a single dashboard, updated daily. We do not sell it separately and it is not an add-on: every client we manage gets it, because it is how we work rather than something we upsell. What sits on it:
| Spend and leads by channel | Daily, so nothing runs for a fortnight before anyone notices. |
| Cost per lead, and per qualified lead | Against the definition agreed at kickoff, so both numbers mean the same thing to your sales team as to us. |
| Which accounts the spend reached | Company-level reporting on LinkedIn, so you can see whether the money is landing on organisations that fit. |
| Which angles and creative performed | Judged on bookings, not clicks. |
| Bookings and pipeline in HubSpot | Tracked from ad click through to lifecycle stage. |
Alongside it, a read-out at the end of the managed month. We would rather set targets at kickoff than in a proposal: once the LinkedIn audience forecast and your actual conversion rates are in front of us, we will agree what good looks like for each channel and report against it. An enterprise sale runs longer than a launch month, so the first read is about lead quality and cost, not closed revenue.
All prices ex GST. Setup is a one-time fixed fee. Ongoing management is month-to-month with no lock-in. Media spend is paid by you directly to the platforms and we never take a percentage of it.
Weeks 1 to 2
| Included | |
|---|---|
| Website redesign and rebuild in Astro Around ten templates as code, pillar structure resolved, HubSpot forms rebuilt | Included |
| Three campaign landing pages Contact centre and Teams Voice, meeting rooms and AV, Microsoft 365 and Copilot | Included |
| Campaign messaging Ad copy and headlines per pillar, landing page copy, booking form wording | Included |
| Additional landing pages Beyond the three | $1,200 each |
Weeks 2 to 3, alongside the build
| Included | |
|---|---|
| Conversion tracking and HubSpot GTM, GA4, Google and LinkedIn conversions, lifecycle mapping, offline conversion import, command centre dashboard | Included |
| Audience setup HubSpot connected to the ad platforms, segments synced, suppression and retargeting audiences built | Included |
| Call tracking Dynamic number insertion, if you decide the phone matters enough to measure | Quoted on decision |
Month to month, no lock-in · account builds included in month one
| Channel | Monthly |
|---|---|
| Google Ads Five intent clusters, keyword research, negatives, brand defence, search term review, bid and budget management | $1,500 |
| LinkedIn Ads Awareness, webinar registration, lead gen and retargeting campaigns, targeted by company size and job title | $1,900 |
| Creative Static ad creative and copy across both channels, refreshed monthly as it fatigues | $800 |
| Per month | $4,200 |
| Meta Ads Optional Retargeting and webinar promotion against your own database. Add $1,000 a month media. | $900 |
Every month includes a weekly working session with Brad and Robin, the command centre dashboard maintained, on-page and organic work pointed at the terms paid has proven convert, new landing pages as campaigns need them, and a read-out at the end of the month.
Invoiced monthly with no lock-in, so each month is a decision on its own. Take a channel out and its line comes off. If you stop, we pause the campaigns, hand over every account and a written record of how the measurement was built, and nothing keeps spending on your card.
Accounts handed over on day one. A working session per pillar, messaging agreed, and the design direction for the site signed off by the end of the week. Campaign Manager forecasts pulled so budgets are set against real numbers before anything is built.
The redesign built in Astro with the three landing pages in it. Tracking runs in parallel from the same day: container cleaned up, conversions defined and wired, HubSpot connected.
Segments synced into every platform, suppression and retargeting audiences built, command centre stood up. Creative produced and approved, both ad accounts structured, campaigns built and every conversion path tested.
Both channels running, monitored daily through the first fortnight where most of the wasted spend is caught. Month one of management starts here and is included in the Phase 3 fee.
A working session every week, and a read-out at the end of each month covering what each channel produced, which angles worked and what a lead cost. Months two and three are invoiced monthly with no lock-in, so you decide at each one whether to keep going.
One dependency worth naming. Syncing audiences from HubSpot into the ad platforms needs a Marketing Hub tier that supports it. We will confirm what you have in week one and tell you what an upgrade buys before you spend anything on it. If it is not available we upload the lists manually instead, which works but does not stay in sync.
Month-to-month after the setup phase. If it is not producing leads, we would rather fix it or stop than keep sending invoices.
Flat fees based on expected hours at our standard rate. We never take a cut of your media budget, so our incentives stay aligned with yours.
Run by the founders, Brad and Robin. No junior handoff after the pitch.
Every ad account, pixel and audience is built in your name and stays with you.
Setup invoiced on commencement, 14 day terms. Ongoing management invoiced monthly in advance. This quote is valid for 30 days.
A working session every week with Brad and Robin, including the parts that are not working. You will hear a channel is underperforming from us before you work it out from the numbers.
The tracking is already on the site and the audience data is already in HubSpot.
The work is connecting them to campaigns and giving people something to say yes to.